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    Creating Effective Opt-in E-Mail Campaigns

     
    It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7.3B by 2005. E-mail is also rapidly moving from a textual communications process to one that is rich in multimedia content via server-based streaming audio or video. Virtually anyone, even those with extremely low bandwidth, can now view compelling content....
     

    RSS vs Email: Its Not An Either-Or Question

     
    If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering. The report starts out by stating, "It chills our blood when we hear email marketers and publishers blithely state, "I'm thinking about switching over to RSS entirely!" Oh no. Please don't. RSS is worthy of testing, but it's not an email replacement and it never will be." A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message....
     

    Top 10 Business E-Mail Basics

     
    When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with. For your consideration below are the "Top 10 e-mail issuestargeted at business men and women. These are the issuesbusiness owners and their employees minimally need to be aware of in their day-to-day online communications. 1. SUBJECT: Field: The SUBJECT: field is the window into youre-mail and can many times determine even if your e-mail will beopened....
     

    Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

     
    Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes. As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i....
     

    Email Laws That Could Bring You to Jail Even if Youre Not Spamming

     
    First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers. OK, so what're these email laws? They're the Child Protection Registry laws that have been taken into effect in the State of Michigan and Utah. These laws established "Do Not Email" registries into which individuals or institutions that primarily serve minors can enter minors' email addresses or any email address to which minors may have access....
     

    Email Builds Brands

     
    Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: * Brand Awareness * Market Intelligence * Web Traffic * Prospect Leads * Loyalty Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services....
     

    Email Microtargeting

     
    Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. Microtargeting has become a valued strategy. At VIBEdirect, we have seen the industry withstand incredible changes based on bandwidth, creative, message perception and the fickle marketing factors that affect both open and click through rates with today's campaigns. Consumers received an average of 3 marketing related emails per month in 1999....
     

    Kick-Starting E-mail Profits Growth From One Single Shot!

     
    Perhaps the most critical step in guaranteeing the successof your e-mail promotions is to send your messages to atargeted list of opt-in subscribers who have specificallyrequested to receive information on a particular topic fromyou. That's your "in-house" email list. Sooner or later, you'll face the same challenge: how tobuild a list of qualified, targeted prospects from scratch. When it comes to building an e-mail list, online marketerstend to spread on too many options. Offen, they neglect tofocus on a single promotion 'til the end and exploit to thefullest potential....
     

    Use the "Reply All" Function in Email Judiciously

     
    Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Any of those over one million hits will tell you the benefits of using email to conduct your business because it is a fast and efficient form of communicating. However, email is often the least preferred method of communicating by many readers. With that in mind, I want to address one of the many options of email-the "...
     

    Realtors - Is Your Newsletter Increasing Sales?

     
    If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my newsletter accomplishing what I wish it to?" You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. But if the results are not living up to your expectations, step back and ask yourself, "...
     
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