The Most Critical Strategy to Your Survival, and Prosperity, Online
For the sake of your long term survival and your short termprofitability online, you've got to think of your businessas more than just one or more products or services. Gettingcustomers is the hard part, so the best strategy is almostalways to gain their business long term.
What's not as well understood is that for this very samereason, your survival may easily depend on how well youexecute this strategy. When online businesses get more outof their traffic by doing this, they're willing to pay morefor the traffic and so the cost of traffic increasesoverall....