These are several ways that you can use to persuade visitors to give their e-mail address. 1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. 2. Have them sign-up to get access to download a f. ree ebook. The subject of the ebook should be related to your target audience. 3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password. 4. Hold a free contest or sweepstakes at your web site....

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Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Give Something (Or a Few Things Away) Studies show that most people will only subscribe to about a dozen email lists at a time, and given the number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you over the edge....

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A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder. It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted. There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales....

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Any business today, be it online or off needs a solid foundation, without one a business will topple. Think of your business as a skyscraper, each level or floor is a different function within your business. Your skyscraper may contain a newsletter floor, an automated follow-up floor, a floor for free reports, an eCourse floor, a networking floor and so on. The height of your particular skyscraper (business) depends upon how many floors or functions operate within your business, each is important and one does not function without a strong foundation....

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So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider?? 1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't. An SEP does not recognise whether the recipient can read HTML emails or not when sending emails. Therefore if you send an HTML email to all your recipients, those who cannot receive HTML emails receive what looks to them like gobbledygook - which reflects badly upon your Company and results in many unsubscribes....

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If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week!...

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Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. Viruses reak havoc quickly often because they are forwarded via email and eventually reach thousands of computers. But what if you could harness this contagiousness - in a good way? You can! Add a signature file to your emails. A signature file is quick and easy to make, but the potential to reach many eyes is great. How to set up a signature file: I use Microsoft Outlook, but most email programs have a similar signature feature....

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When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. However, there are some tips that you will need to follow in order to implement etiquette into your e-mails and make it work for you. Read the following suggestions and implement them in your e-mail campaign immediately. 1....

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The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses. There is a common misconception when it comes to the quantity of emails in your email list. A lot of business owners think that the key to running successful email campaigns is to send their emails out to thousands and thousands of email addresses and this is commonly achieved through the purchase of large databases....

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Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers....

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