Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. As well as Website promotion, email newsletters are an efficient means of retaining current clients by reaching out and touching them on a regular basis. They can also be very effective in gaining new clients. Viral marketing offers the possibility of geometric growth in the number of your newsletter subscribers as new clients also pass your emails along to their friends and relatives....

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What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking. Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. If you want to generate more click-throughs to your site, email marketing is one of the many strategies you can use. It is the most direct way to gain click-throughs to your site....

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If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses. Remember, a lot of people surfing the web these days are pretty internet savvy. They are aware of spam, hate spam and do not want spam in their inbox? ever. If they do not feel they are getting something out of joining your email list then they will leave your site without leaving you their info....

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Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer costs money to replace. According to USA Today, it costs 40 times as much to acquire a customer and is does to keep a current one. The U. S. Chamber of Commerce says that for the typical transaction-based business, each new customer costs roughly $800....

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Have You Considered The Power Of Email Marketing Old vs. New If we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Even today most telesales people will tell you that they make approximately 100 calls per day. It varies form company to company but only a small subset of these people are spoken to. At least when they are an appropriate email can be sent to them and they will be directed to the online brochure - vis-а-vis their website....

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No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why? Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing. Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtains the email addresses of her clients in her database along with details of the types of services they generally require eg, perm, haircut, shampoo etc....

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1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go. 2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a one-page e-mail containing 15-50 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the e-mail. 3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request....

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Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Making the site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website....

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