A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Once again, email campaigns are a viable marketing tool in the e-commerce world. As with most things internet related, you need to be careful and use common sense when purchasing goods and services via the internet....

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Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software. Choosing your email marketing software is one of the most important steps you have to take in e-business....

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Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer's future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay. Of course the truth of opt-in email marketing is far from okay. For a start, people, especially private individuals, frequently change their email address....

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There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast. Here are some important things to remember when you are emailing someone with a sales pitch. 1. DON'T YELL WITH CAPITALS: By all means use 'caps' in your message to highlight key points, but don't write whole sentences in capitals. This is the online equivalent of screaming in someone's ear. Bolding key points is a much better alternative to capitalizing....

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Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business. Here are a couple of ways that email can hurt your business The first way that email can hurt your business is by sending unsolicited emails to every email address you can find. This is now commonly referred to as spam and it is an epidemic of major proportions....

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If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors. The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales. I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Courseabout my eBook (Ezine Writer) and offered it to myvisitors. The response was amazing - my sales almost doubled. This is how it works: When visitors leave the index page of my website, apopup appears inviting them to join my newsletter....

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Here are some hot list-building tips for you to grow your list and your business. 1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no "bribe" was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to. 2. Add more opt-in boxes in your sales letter or home page....

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Offer a newsletter in a time frame that will be easy for you to manage. Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency can get quite annoying for the recipients unless it is packed full of useful information. Only those that have the relationship with your company will continue to subscribe. Even though you may have great information to give away, you must also consider the time it takes to put a good newsletter together....

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1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product. 2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them. 3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your profits to help clean the environment. 4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product....

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When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder. Here are a just a few ideas that will help you to creatively and productively use your autoresponder to increase your profits . Use your autoresponder to: 1....

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