Make All Your Mailing Lists Double Opt-In
Accusations of spam can be so harmful to your business that every effort should be made to prevent it.
However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.
Here's what could happen
One of your competitors could visit your website and enter the name of a well-known anti-spammer. When your autoresponder sends out the latest copy of your newsletter or mini-course to this person, he will become very angry....