Further to my previous issues this subject continues - as per request from a reader. This month I'll share on Setting up Mail groups and creating signatures for your email. Creating a mail group might differ, depending on the program you use, but for this exercise we'll use Outlook as the program as it is a widely used email program. Why would you use a mail group? So that you don't have to go through your address book selecting everyone that belongs to a particular group or listing - the same person could be listed with several different groups....

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Imagine going to bed and waking up in the morning to findthat you made sales while you slept - all because of yourautoresponder! What exactly is an autoresponder? An autoresponder is anautomated email program that responds to an incomingemail with a message written by you. The message can bewritten once and loaded in the autoresponder and forgottenabout. It's as easy as that. Some Uses for Autoresponders 1. Use autoresponders as an immediate acknowledgement to those who send you information. Let the recipient know that you have received their message and when to expect a reply....

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Which email format is more effective to use, Text or HTML? A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close. The truth of the matter is that the most effective format to use for your email really depends on the offer you're presenting....

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------------------------------------------------- Top 10 Ways to Quickly Build Your List ------------------------------------------------- Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus: "YOU HAVE TO BUILD YOUR OWN LIST" If you are trying to market on the internet; probably, too many times for you to count. Unfortunately, it's also true - the real successful marketers build a loyal and faithful list of subscribers. This is nothing new - we usually buy things from people we know and trust....

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Given the inherent problems with traditional marketingtechniques, it`s important to master the BASIC STRATEGIESFOR INTEGRATING EMAIL into your overall campaign. As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lostopportunities AND cold hard cash -- IF you don`t know thebasics. So that`s where we`re going to start. First, always keep in mind that your "primary objective".the master key that unlocks your "Success Vault" in InternetMarketing is to build your mailing list - your EMAIL MAILINGLIST....

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But don't make the mistake that most businesses do - don't ignore how you treat the people who already subscribe to your list or who are already your customers. If you don't give people reasons to stay subscribed, you'll lose them. It's important to not abuse your list (by hitting them with too many ads and too many offers). It's important to appreciate your list (by giving them valuable information they can't get other places). But most importantly, you have to give them some of your personality....

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How to use the latest e-messaging strategies to increase profits. Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible. More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day....

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Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.) Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message....

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Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine how complicated managing this process could be? Each visitor to your site who requests more information is a hot lead for your home business. Don't ignore these people. Don't let these prospects fade away because you don't have time to personally contact them....

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Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends." First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear. If you want to promote your current business and sell more of your products and services, a free e-zine is your ticket to success. If you plan to build a new business around making money from subscription fees, of course you'll want to charge....

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