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    Market Your Business through Newsletters

     
    Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market....
     

    How to Deal With Rude E-mailers

     
    Rude and crass e-mail seems to be at an all time high. E-mails blurting out demands or questions without the courtesy of a decent subject field or a thank you to follow. Questions or requests that are demanding a reply without the courtesy of a hello, or a closing that notes their name. Could it be because manners seem to be at an all time low off-line? Combine this with folks not learning the power of the written word or the skills to communicate clearly to reflect their tone and intent and you have a volatile combination....
     

    Email Marketing - How Best To Manage and Distribute Your Messages

     
    This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Even by conservative estimates the total number predicted is double the $282 million predicted for Christmas, 1999. Whatever way you look at it - doing business over the net is growing at incredible rates and email marketing is becoming a 'given' element of many marketing campaigns....
     

    Are You Making These Email Mistakes?

     
    Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail. After sorting through the emails, I am finally able to sit down and reply to those I have received from my customers, friends, and family. J-unk email usually starts out with: "Ma^ke $10,000 in 48 hours" "E-arn $5,000 in 3 days" "S(uper) su. per V-ia..." 60% of the emails that I receive are coming from spammers... and sometimes it is very difficult for me to distinguish between emails from my clients and those from spammers....
     

    Email Marketing Best Practices

     
    Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. From Names & Subject Lines For most people, a majority of emails received are junk email....
     

    Plain Jane Email Equals Flat Results

     
    Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring. Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution. Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text....
     

    Heres Why You Dont NEED a Blog

     
    The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I've also seen some with personal diaries, photos, mini-essays, and the like....
     

    Five of the Most Powerful Elements In Opt-in Marketing

     
    Lack of trust is the biggest problem marketershave on the internet, or better yet, the biggestopportunity. The power in this lies in the fact that affiliateprograms have given us easy access to a hugevariety of products and services that we canpresent to potential buyers, opening up an endlessnumber of possibilities. And really, you're not limited to affiliateproducts. Many businesses would be happy tocompensate you for bringing them sales. But too many people have no reason to believe thatout of the multitude of marketing messages theysee every day, yours is one they need to payattention to....
     

    Ten Tips for Email Marketers

     
    Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing. 1. Only send emails to persons who have requested them. 3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. 4. In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm....
     

    The Magic Of Email

     
    These days email is taken for granted and used perhapswithout fully appreciating its power. For example, recently I had some concerns about whetheror not my newsletter was being properly delivered throughthe automated service that I use. I decided to send a note to my subscribers and ask themto simply reply to let me know that they received my message which was sent through the same automated system. Very soon I began to receive hundreds of replies from allover the world to let me know my message was gettingthrough....
     
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