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    Masterful E-mail Marketing

     
    There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!) I encourage you to try reaching some of that audience with targeted e-mail marketing. If you've never tried this marketing method, it might sound a little scary. But in reality, it's quick, efficient, and best of all, FREE! To begin a simple e-mail marketing campaign, ask yourself: ? What products or services do I have to offer?...
     

    A Guide To Using an Automatic Responder

     
    It's unbelievable....that many people do not know, that anautomatic responder in your first few months of promoting yourservice, product or opportunity, is the most important tool inyour box! So, you have just joined your new business or taken on a newproduct that you would like to make you a few dollars or a lotof dollars on the net, first thing you must do is get yourselfan automatic responder. You can get them free from lots of places on the net if cash istight, but remember if it's free then there will be a down side, like their ads on your mail to your subscribers so thinkcarefully on what you decide, choosing your automatic responderwill probably be the single most important decision you willmake!...
     

    Who Is Your Real Competition?

     
    If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition? The answer to that is always--Never the most obvious. So let's take the example of the kitchen designer. Having decided that another kitchen designer isn't his competition, he now has to decide who is his real competition....
     

    Seven Tips To A Perfect Email Ads

     
    Everyone at some point in their Internet experience hasreceived an email ad that was simply to difficult to reador it's text was so badly broken up that it was impossibleto understand. Most of the time when I receive an email of this kind (andit's far to often) I do what everyone else does, I simplyhit the delete and move on to the next email. What if your email was the one I deleted? How sure are youof your email format? Do you follow all "Email Etiquette?"Do you even know if "Email Etiquette"...
     

    Signature File Dos and Donts

     
    Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes. If online for commercial gain, the most important reason to use a signature file is that your signature file allows you to promote your Web site indirectly, by simply going about your daily online business....
     

    5 Rules of Forwarding E-mails

     
    Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a "nice way" of telling someone they care about, relative, friend or associate to not forward attachments, chain e-mails, political commentary or the jokes that are so prevalent online. Netizens are afraid to ask others to stop and those who are asked to stop, no matter how nicely, get offended and feel as though their thoughtfulness is not appreciated....
     

    E-Newsletter Layout: Add White Space to Improve Readability

     
    White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It's tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative. However, in the audio book, "Sound Advice on Publishing E-Newsletters," author Michael Katz says that laying out text in big, chunky paragraphs creates an obstacle to effective communications. Katz relates a recent experience with newsletters written by a professional services company....
     

    Taking Care of Busines... E-mail

     
    In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Looking at the incoming stream of calls I see a growing trend of email communication. Most companies have a protocol for handling telephone calls, but taking care of business email is clearly underestimated. I have assembled 12 valuable tips you can use directly to improve how you or your company is handling email. 1. Keep your customer in mind: As with everything you do, keep your customer firmly in mind: Is this info appreciated?...
     

    How to Start A Money Making Newsletter

     
    Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the principal causes of failure. To be successful with a newsletter, you have to specialize....
     

    7 Great Email Habits for the Beginning Internet Entrepreneur

     
    If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important. Habit #1 Respond Quickly Always respond as quickly as possible to an e-mail. Don't respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can....
     
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