Harnessing the Power of Email Marketing


    Given the inherent problems with traditional marketingtechniques, it`s important to master the BASIC STRATEGIESFOR INTEGRATING EMAIL into your overall campaign.

    As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lostopportunities AND cold hard cash -- IF you don`t know thebasics.

    So that`s where we`re going to start.

    First, always keep in mind that your "primary objective".the master key that unlocks your "Success Vault" in InternetMarketing is to build your mailing list - your EMAIL MAILINGLIST. (Often referred to as your "In-house list.")

    The addresses you collect are going to mean the differencebetween the middle-of-the-road results that Average Joe andJane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellersachieve. (The difference really is that dramatic.) Sodon`t miss the boat: The time is NOW to start building yourlist of email addresses (prospects).

    => Pop Quiz: What`s the easiest way to convince people togive you their email address? (Answer: Offer anirresistible freebie with a sign-up form on your site or ina pop-up box, drive traffic to your site, and watch aspeople start entering their email address.

    Okay, so now you`ve "in the groove". you`re capturingpeople`s emails like crazy. But if you`re just sittingthere - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."

    So what next?

    -- Let me take a moment from telling how to build your emaillist to remind you why. It`s been said that - YOU CAN GETRICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.


    If you want to keep getting addresses, start giving stuffaway! Give, give, and keep finding more things to give! Andsince you can`t send a TOASTER through email, why not givethe far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expertadvice - maybe even a no-cost/obligation email marketingcourse like this one!


    You`ll want to have a series of letters already set up sothat they can be "dripped" on your prospects on a regularbasis. Send a message daily, every other day, or onwhatever schedule suits you best, but make contact AT LEASTEVERY 7 DAYS.

    If you`re not confident in your writing skills, you have twochoices: you can hire a professional to write the lettersfor you or you can use a system already set up with lettersto help you build your email list. (I suppose the thirdchoice is to just give up and bury your heard in the sand, but that`s no way to make a million!)


    Steven Ackerman


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