Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."
First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear.
If you want to promote your current business and sell more of your products and services, a free e-zine is your ticket to success. If you plan to build a new business around making money from subscription fees, of course you'll want to charge. However, publishing a paid e-zine is no small task! Here are some important points to consider...
Now, if you had visions of making big money with a paid publication, don't give up just yet. There ARE many successful paid pubs on the Web that are making their owners very rich. However, you should note that most of these e-zines continue to publish a free e-zine to gather prospects and then convert them into paid subscribers.
So, YOU decide. Can you create content that's so valuable and special that we can't find it anywhere else? Are you ready to invest a huge amount of time and effort to publish an extremely high-quality publication?
If not, you're better off publishing a free e-zine that provides great value. The key to building a large and valuable list of prospects (who are likely to buy from you in the future) is to offer useful, quality content for free. It's the proven model that works over and over.
(c) 2003 Alexandria K. Brown